I liked the old one too. A lot of people in the FA movement claim that ‘persecution’ of fat people is about aesthetics, not health. I think that using fine art to illustrate the obesity epidemic could too easily be misinterpreted to support that stance.
I also think the old banner illustrated the extreme end of the obesity epidemic quite well, and that it had immediate impact. The new banner requires reading and interpretation, which delays the impact and risks misinterpretation by the viewer.
This is what has made me torn.
I imagine a lot of potential readers finding this site, and upon seeing the pictures of huge fat people, thinking the following:
– This person hates fat people.
– This person thinks all fat people are this disgusting looking.
– This person therefore has nothing viable to say.
Don’t misunderstand me. I don’t care about numbers. I only want people to consider my points. Probably in order to have the most people do that, I would have to water down the site, and make it more PC. HOWEVER I am not interested in that.
While I do think that mostly the people that were ok with the old picture would be the choir that I preach to, I also think that if someone isn’t patient enough to see past the images of obese people, then I don’t care if they see my point or not. It’s kind of like a filter process, to get to a target audience.
I don’t know. I didn’t expect the poll to be this close!
I see your argument. If you’re looking for something that doesn’t look like a hatred of fat people, maybe just a row of nice healthy vegetables or fruit. Vegetables and fruit stop people from being so fat, after all.
I never even thought of what a delicate balancing act picking a banner for a site like this could be!
I think this one is ‘classier’ but has less impact. This one makes a subtle point, that is not necessarily in line with the abrasive title that you give the blog.
I think you are struggling with the overall tone of the blog. Sure you get a lot of flack for your ‘in your face’ approach to obesity. My response would be that this means you are cutting through. Which is the most difficult thing to do in any media scenario, especially one as cluttered as diet/health/fitness.
IMO, you have a good brand with the ‘stop being so fat’ and the aggressive header. Does that mean you can’t change it up and keep it fresh? No, I’d simply suggest that the impact works for you and if you are going to do a new header look for something that matches the tone of the blog, as I think you have a very successful message.